Winning Gen Z through exceptional customer service

Gen Z is the most recent generation to join the workforce. Born into a digitally connected world, they expect to engage with companies in the same way they do it with their friends: anytime, anywhere, and using the most convenient channel.

Delivering digital customer service to Gen Z should be a priority for companies as their buying power is estimated at $150 billion in the United States alone.

Gen Z represents both a challenge and an opportunity for brands to adapt to its digital customer expectations.

To learn more about Gen Z customer service expectations, download the full report free of charge.